Working with Marketing Response Rates

tallman

How can I graph direct mail response rates by different attributes in JMP?  My file has a Y or N for Response and then multiple attributes for ever record.  I can graph the Y and N separtely but I'm trying to graph or show the Y's as a precentage of all records for various attributes.

KarenC

Check out the "consumer research" platform (Analyze>Consumer Research).  You may need to refer to the Help>Books>Consumer Research for details as there are different ways to address your question depending on how your data is formatted.