Plan for JMP User Survey
Goals:
- Survey will be administered with the goal of serving the entire JMP business unit.
- Options:
- Uncover a group of users who agree to fill out surveys for JMP on a renewing basis to help JMP uncover long-term trends and possibly send out "themed" surveys (every six weeks to 2 months).... OR
- Send out one large survey to receive a maximum number of responses from users
How will JMP use the data?
- It will affect decision-making for Marketing, Communication channels, Product Development, Product Support, and Customer Care
What Questions will we ask?
JMP will survey the following stakeholders within JMP to gather their most pressing questions:
Diana L., Dan V., Mia S., Shannon C., Julie S. and Malcolm M.
Questions will be grouped into the following categories:
- Demographic data- Age, Company name, Industry, Job title, Use of JMP, JMP experience level, etc. As much as possible (using possible integration between Salesforce and Qualtrics), data will be pulled, verified, and then possibly updated in Salesforce. This will make the survey easier for the users and improve the quality of customer data in Salesforce.
- JMP product questions
- Marketing info- Questions about channels, social media use, industry groups they belong to, conferences they attend, etc.
- Customer satisfaction- Are users finding answers to their questions, do they know about resources for users, and how helpful are they, etc.
