JMP materials for web e-commerce/shopping - and/or data!

Question

We have a prospect interested in any materials (e.g. white paper, video) we might have available about analyzing historical/current web log or web e-commerce data (e.g. source/channel, landing page, shopping cart $, abandoned cart [y/n], brand, price range, click through), say in relation to demographics.

Is anyone aware of such materials?

I've passed along the "DoE for Digital Marketing Use" content since it's what I was able to find quickly (understanding it was not on target), but that and our Consumer Market Research site didn't resonate immediately for him.  I just came across John & Arati's "Web Analytics Data" content; however, it also isn't e-commerce specific, so figured I'd reach out.

Relatedly, if you happen to already have an e-commerce data set you're willing to share, count me interested. :)

Thanks!

MikeD_Anderson · Answer

After a quick overview of the second one, you could probably turn it into a SQLite Database using DB Browser for SQLite. That would set it up for a nice Query Builder to Dashboard Builder Automation workflow. With the right customer that kind of "one click, no code required" example can really blow their hair back.

ChristianStopp · Answer

Thank you for sharing the data source!

The former is fairly straightforward; the latter will take some massaging. :)  Doesn't read well in its current state and the files are huge.

I'll post more if I find other options too.

wendytseng · Answer

Here are a couple data sets you may be able to use to develop an example.

Let me know if you want to collaborate.

https://www.kaggle.com/srolka/ecommerce-customers

https://www.kaggle.com/retailrocket/ecommerce-dataset